Market Share: Electric cars & largest roller coaster track in the world

Eugene Belby at industry body MEED is not surprised by the strength of the new-car market. While Europe still lags behind North America in terms of penetration of electric vehicles, it’s only a matter of time. Belby was a guest on the Sunday AM Brexit Show

“The people being built in production today are now the electric vehicles… vehicles we’re going to see on the roads in the future.”

How these vehicles get from the factories of Asia to Europe and the rest of the world…that’s a different story.

And that matters to Siemens and Siemens Alstom, which dominate the European equipment industry.

“We start in Asia… we supply the chargers, we supply everything… and eventually, we’re going to start supplying the electric vehicles to Europe and America.”

The European market is high-end for Electric vehicles. As Adrian Boyd-Carpenter at industry body UK Green Car Summit told the Sunday AM Brexit Show the former will be replaced by the latter.

“The challenge is making this product appealing to the mass market… and I think we are going to see this product gradually proliferate through the middle markets.”

Global growth is high for Electric vehicles, many in the market believe.

“We are going to have 30-40 million vehicles on the road in 25 years… all electric vehicles.”

“We will have plenty of EVs… lots and lots of electrified cars.”

Why are these vehicles better suited to Europe?

Belby suggests these vehicles have flexibility. He said:

“You can have quick-charging ports for those at home… We believe the vehicle electrification trend has only just started… and we’re not seeing the uptake of it.”

Manufacturers have some difficult decisions to make. If they bring these vehicles into markets with subsidies and duty concessions, they will have to decide how much they charge the consumer. If they charge nothing, they can essentially be free.

However, in the past, the manufacturers have branched out into new product types. Daimler tried this with its small C-Class. BMW’s X1 uses electric powertrain and big battery. Mercedes Benz produces a large electric SUV.

It’ll also come down to who you’re charging. E8 will start at £32,500 in the UK, which is plenty if you’re willing to drive a big battery. Rivian will give you a 488 bhp plug-in hybrid for the same price.

Of course, electric prices are going to go up and if you buy an electric vehicle, you’re not losing money just because the vehicle is fitted with an internal combustion engine. You’re also not paying the VAT rate at the moment.

With the massive environmental concerns, why not put a lower body on a hot ride?

If that’s the case, why not take a motorised ride on the world’s largest indoor roller coaster track – in-flight?

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